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Are maximizers more normative decision-makers? An experimental investigation of maximizers' susceptibility to cognitive biases
2021
Abstract The present study tested the hypothesis that maximizers – people who routinely seek to make optimal decisions rather than quickly settling for an acceptable one – are less susceptible to cognitive biases. Experiment 1 showed that high maximizers are less swayed by irrelevant differences in the framing of a decision-making scenario than are low maximizers. Experiment 2 confirmed that maximizers are also less likely to neglect important base rate information when making decisions. Experiment 3 showed that maximizers are less likely to stick with a bad plan in which they have already invested (the sunk-cost bias) and therefore are quicker to switch to a more attractive alternative pla…